Your brand doesn’t start from zero. Neither should your AI.

FORMA connects your business knowledge with AI specialists in strategy, marketing, brand, creativity and product.

CONTEXT · DECISION · ORCHESTRATION · ACTION

• A strong brand, built to compete
• Strategy built on real data
• A brand that knows how to talk
• Product people get hooked on
• Interfaces that convert
• Campaigns with a real concept
• Distinctive names people remember
• Your competitors, on radar
• Premium packaging, production-ready
• An actionable marketing plan
• Your brand, first in AI
• Decks that win big accounts

What changes day to day.

• You never explain it twice. FORMA remembers your brand, your products and your customers on every brief.
• Decide once. It holds everywhere. What you approve, every piece respects. One voice across everything.
• Always one step ahead. If something changes or a competitor moves, FORMA tells you what to adjust.
• You have the final say. FORMA proposes and prepares. Your team approves.

What do you want to build?

Pick where to start. Every step builds on what you’ve already decided.

A strategy

1. Diagnosis: Sums up where you stand from what it knows about your business.
2. Priorities: It suggests options and you choose what to focus on.
3. Action plan: It turns the chosen priority into actions, owners and timelines.

Next: Track the plan and adjust priorities based on results.

A brand

1. Positioning: Suggests positionings based on your business and competitors. You choose.
2. Story: It develops the brand story on the chosen positioning.
3. Creative direction: It turns the story into tone, visual style and examples.

Next: Build your complete brand: strategy, identity and brand guidelines.

A conversational experience

1. Voice and behaviour: Define how your brand sounds and how it listens, asks and recommends.
2. Moments: Design every moment of the relationship: discover, buy, use, resolve and return.
3. Rules: Set what it remembers, when it suggests and when a person takes over.

Next: Bring the same behaviour to voice and new channels.

A creative & art direction

1. Moodboard: It gathers references, colour, texture and type from your brand.
2. Visual styles: It tries one image in several styles and recommends one.
3. Art rules: It sets the do’s and don’ts for photo, colour and type for the whole team.

Next: Produce the first pieces with this direction.

A product

1. Opportunity: It starts from what you know about your customers to pin down the opportunity.
2. Value proposition: It suggests several and you choose which to pursue.
3. Product definition: It defines what’s included, who it’s for and what’s out of scope.

Next: Test the new version and measure the conversion lift.

A campaign

1. Goal: It starts from your goal and the brand already defined.
2. Concept: It suggests creative concepts and you choose one.
3. Messages and pieces: It develops messages and pieces for each channel around the same concept.

Next: Adapt the campaign to a new channel.

A packaging line

1. Context: It starts from the brand, the product and where it will be sold.
2. Concept: It suggests design directions and you choose one.
3. Specifications: It defines materials, formats and finishes ready for production.

Next: See the packaging in 3D and get it print-ready.

A competitor analysis

1. Map: It identifies who competes with you and how they differ.
2. Comparison: It compares price, offer and AI presence against yours.
3. Implications: It tells you what changes for your strategy and what to do.

Next: Adjust positioning after a competitor's move.

WHAT YOU CAN ASK

• Strategic direction: Challenge assumptions and choose a direction. “Should we change our positioning?”
• Marketing plan: From your context and decisions to a coherent marketing plan. “Build my marketing plan.”
• Competitive watch: Spot competitor moves and what they mean for you. “A competitor changed its offer. Does it matter?”
• Creative direction: Set a strong creative direction before producing. “Give this launch a stronger creative direction.”
• AI visibility: Know how AI describes you and what to change. “How do AI models talk about us?”
• Brand strategy: Keep positioning and voice coherent as everything moves. “Help my brand feel more distinctive.”
• Creative review: Check a piece against your strategy and brand before it goes out. “Is this piece aligned with our brand?”
• Landing design: Turn your offer into landing page structure, message and design. “Design the landing for this launch.”
• Media campaign: From plan to media campaign: channels, messages, budget and metrics. “Plan the media campaign for this launch.”

AI agents are everywhere. Alignment isn’t.

FORMA compared with a general assistant such as ChatGPT or Claude.

General description of ChatGPT and Claude in standard use. Their features vary by plan and configuration.

BUILT WITH LEADING AI MODELS

ChatGPT · Claude. Coming soon: Meta · Gemini · Grok.

Work solo or with your whole team. With the same context.

• Agencies and small consultancies: Connect strategy, creativity and deliverables.
• CMOs and in-house teams: Keep a shared direction.
• Brand strategists and independent professionals: Develop their ideas without losing the context.

For professionals

€0 (€39 / month) · Free until 1 January 2027

Your business, your decisions and your work in one place.

• One workspace
• Your business context, always at hand
• Every FORMA capability

For agencies and teams

€0 (€129 / month) · Free until 1 January 2027

One space per client, with the whole team aligned.

• Multiple clients and brands
• Roles and approvals
• Shared work across profiles

Be one of the first to use FORMA.

Early access, free until 1 January 2027. No commitment.

Connect FORMA to your tools (Soon)

So it works with your real data.

• Email
• Analytics
• CRM
• Advertising
• E-commerce
• Design
• Documents
• Calendar
• Social media
• Storage