Arkko
Digital tactical platform to shape the game.
Arkko is born as the natural evolution of Basket ADN. Basket ADN worked as a content space, but the project started to need something bigger: its own structure where coaches, players and clubs could create, save, organize and share their tactical knowledge.
The challenge stopped being to publish content. The challenge became to build a tool.
Arkko answers that paradigm shift: a digital tactical platform to define playing methods, create drills, design plays, organize systems and take ideas from the screen to the court.
The brand doesn't represent basketball through its clichés. No ball, hoop, mascot or club aesthetics. Arkko encodes the intelligence of the game: trajectory, tension, focus, opposition, reading and movement.
The visual system comes from playbook logic, but turns into a more premium, digital and abstract language. Lines, nodes, trajectories, markers and court structures build a technical, clear and recognizable identity.
Arkko isn't just a brand. It's a tool to think the game better.
Value delivered
- Brand strategy and product narrative
- Visual identity and graphic system
- Logo, symbol and formal construction
- Visual system inspired by playbooks, court, trajectories and nodes
- Tone definition: sober, precise, technological and reliable
- Brandbook, guidelines and visual system foundation