Kartoffels

AI & data-first SaaS for market intelligence.

Kartoffels is a market intelligence SaaS built on an AI & data-first logic.

The challenge was to turn complex data, market signals and insights into a simple, fast and actionable experience.

The project combines identity, visual system and product design. The brand had to feel intelligent and distinctive. The product had to turn information into decision.

The experience is structured around dashboards, signals, insight cards, AI recommendations and data visualization.

The goal: the user doesn't “look at data”, but understands what to do with it. Basically, less traumatic Excel, more usable intelligence.

Value delivered

• Visual identity
• Graphic system
• SaaS design
• AI/data-first UX
• Dashboard design
• Insight cards
• Data visualization